Larger and more comprehensive agreement will see Buongiorno manage the operators local WAP portals
Italy's Buongiorno is to fully manage the Orange World content portals in the Ivory Coast, Kenya, Mali, Equatorial Guinea, Niger, Senegal and RCA.The company will provide technological, operational and marketing expertise, as well as applications and content.
The portals will offer local African music, news, sport and graphics from both Buongiorno’s own catalogue and third-party providers.
The arrangement supersedes a previous deal that saw Buongiorno manage Orange's interactive services and CRM in Africa.
Buongiorno says it's seeking similar deals in emerging markets around the world as it looks to ensure growth outside of its mature western markets.
Article continues belowAdvertisement
Buongiorno CEO Andrea Casalinin said: “As we are witnessing a time of consolidation in the African Telecom sector, business partners such as Buongiorno that can offer economies of scale due to their size, are very well positioned to capture the opportunity of this emerging market."
