Adidas and Fiat first brands to sign up to integrated cross-platform package.
UK pay TV giant BSkyB has begun offering mobile content as a key element within its cross-platform adverting rate card, which also includes TV and online.The news builds on deals Sky has with Vodafone and T-Mobile that enable it to sell display inventory around its own syndicated on-portal content, in addition to its off portal inventory.
Fiat and Adidas are the first advertisers to sign up to Sky's new integrated mobile ad offering, including placements around Sky Sports, Sky News and Football 365.
Sky is using Ad Infuse's adInMotion platform to serve campaigns within its mobile content, with ads targeted according to content type and context, time of day, geographical information and in-network browsing behaviour.
Tim Hussain, Sky’s recently-installed Head of Mobile Advertising, said: "By expanding our range of advertising opportunities to include mobile, we are now able to offer advertisers the seamless brand experience across the three principle platforms through which we know our customers now consume content."
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