MoMedia picks up international rights for this summer's rugby action in South Africa.
Mobile and online content will include interviews with the major stars, video diaries of the players and behind-the-scenes footage.
Endemol-backed MoMedia International picked up the rights from Pulse Films and will distribute the content through multiple channels.
For the uninitiated, the British and Irish Lions is a rugby union team made up of players from England, Scotland, Ireland and Wales - the team's tour of South Africa kicks off on May 30th.
Mark Benmore, Co-Founder & COO of MoMedia, said: “We have unprecedented access to the players during this tournament thanks to Pulse Films and have a broad spectrum of rights to offer with options for exclusivity. After the end of the club season this is the next major rugby event on the calendar so we are expecting high demand for this content.”
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