Online video company on how the Apple/Adobe war is impacting media apps.
Apple's decision to bar Flash from its iOS devices has been causing headaches for broadcasters and media firms, says Jeff Whatcott, SVP of marketing at Brightcove.
The online video company is using its technology to help its customers launch iPhone apps with video content, but says while HTML5 supports video playback, it's not as mature as Flash for features around that.
"HTML5 is today where Flash advertising was in 2004, although we're working feverishly with our partners to eliminate the disparity," he tells ME.
"Media companies and marketers don't just want to have video playback, they want to have it playback with advertising, or in a branded player with their own logos and overlays, [and] they want to get analytics around the advertising and playback of video."
Whatcott says that Brightcove is working "feverishly" with partners to create HTML5 tools to handle these kinds of tasks for its customers.
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"When Apple said they wouldn't support Flash, they set their platform back to 2004, and the entire industry is having to retool itself around this new open standard of HTML5," he says.
For the full Brightcove interview, including details of Brightcove's new Android SDK and Whatcott's belief that Android will do to iOS what Windows did to the Mac a decade ago, click here.
