MediaFLO provider hoping to shake up 'disappointing' European mobile TV market.
Qualcomm is confident it will find European operator and content provider partners for its MediaFLO broadcast TV technology.The company recently secured spectrum in the UK capable of supporting such services, but clearly has wider ambitions on the continent.
Speaking to to journalists this morning, Andrew Gilbert, EVP and president of Qualcomm Internet Services, said:
"I'm disappointed [with how the mobile TV landscape has developed in Europe]. The user-experience offered by services based on DVB-H just isn't very good and poisons the market for everyone else."
Gilbert cited channel switching lag in Italian DVB-H mobile TV services as one example.
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He added: "As an optimised mobile solution, MediaFLO meets all the preconditions for a successful quality of service - all I need to launch MediaFLO in Europe is the spectrum, operator partners and content partners. I hope I'll find all three in Europe soon."
However, to date MediaFLO has only launched commercially in the US, through Verizon Wireless and AT&T.
Conversely, DVB-H services (supported by Nokia among others) are available commercially in Italy (one million subscribers), Finland and ten other countries around the world.
