Adds tech industry expert Jim Breyer to its board.
Booyah, the company behind successful iPhone social location game MyTown, has announced a $20 million funding round, led by Accel Partners.
Existing investors Kleiner Perkins Caufield & Byers and DAG Ventures also chipped into the round. Accel partner Jim Breyer has joined Booyah's board as part of the investment.
"Booyah is at the epicenter of the fastest growing markets today - mobile, social, and interactive gaming," says Breyer.
"Not only are they a next-generation entertainment company, but they are bridging the gap between consumers and businesses."
MyTown recently passed the two million users milestone, and is adding more than 100,000 new ones a week.
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The game, which combines Foursquare-style check-ins with Monopoly-like property game elements, has notched up more than 60 million check-ins, with user spending a startling 70 minutes a day playing on average.
Booyah hasn't said much about how it plans to use the $20 million funding, although CEO Keith Lee says "we have very exciting plans in the near future to move far beyond the check-in".
MyTown has yet to launch for non-iPhone handsets, or anywhere outside the US, so presumably the funding will help on both counts.
Breyer should help: he's on the board of Wal-Mart, Dell, Brightcove, Facebook, Etsy and Marvel Entertainment.
