Fox Searchlight and Acura are among the first brands to sign up for Boost Mobiles new advertising platform.
Boost, which is a lifestyle-based brand wholly-owned by Sprint Nextel, will team up with Amobee to deliver ads to its 4.6 million consumers. The first ads will promote Fox Searchlight’s Street Kings movie and Acura’s new 2009 TSX luxury car. The ads will appear initially on the BoostLIVE operator portal.“Mobile advertising is an excellent vehicle for reaching a growing segment of younger consumers who are drifting away from traditional mediums such as TV and print,” said Neil Lindsay, VP of product development, Boost Mobile.
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