Ad-funded MVNO hints at personalised content portal for every user.
Blyk has not offered a content play in the launch service because it says users value text first, then voice. Even the alarm clock comes above content in the company's reckoning.However, Geoff Morley, Blyk’s head of UK commercial strategy and relationships told ME that the extensive profiling used by the company could eventually help create content portals that are personalised for every user.
He said: "Content and browsing can be pretty disappointing on the phone. I like football and new music, for example, so why shouldn’t my portal reflect my hobbies and interests. We’ve got a few ideas in this area that we’re working on for 2008."
For the moment, the MVNO will focus on ads delivered via MMS, regular SMS or message ‘tagging’.
Blyk launched last month in the UK, offering 16 to 24 year-olds 43 minutes of voice and 217 texts a month for free as long as they opt in to receive up to six ads a day.
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