Audience grows four times in 2011.
Blyk Media is the original opt-in advertising pioneer, powering services for operators such as Orange and Aircel that let consumers sign up for discounts and freebies in return for receiving marketing messages.
It's had its problems, most obviously when it abandoned its consumer-facing MVNO.
But it seems to be thriving as a B2B set-up, growing from 1m subs at the end of 2010 to 4 million during 2011.
Blyk summarises its benefits to partners as follows:
1. Reduction of churn
In India, it have seen a 48 per cent churn reduction with “Blyk on Aircel”, while increasing ARPU by 14 per cent.
Advertisement
2. Improving operator brand perception
Orange UK has seen a 35 per cent improvement in its brand perception with customers receiving Blyk Media.
3. Expanding customer base
Orange has the service now running on the very “Bright Stuff” proposition, and Aircel in India has broadened the “Blyk on Aircel” service also to their pocket internet users. In November 2011, T-Mobile UK launched “You Choose” using the Blyk Media service.
Eric Kip, CEO of Blyk, said: “This all proves that Blyk is on the right track. The advertising community gets a very high return on their communication investments, because the Blyk audience is highly engaged. Engagement can be measured in various ways, but a key benchmark for Blyk advertising is the response rate.
"We consistently see a very high response rate from our profiled subscribers, varying between 20 and 65 %. Despite the economic challenges, we expect 2012 to build on the success of 2011”.
Participating advertisers include Unilever, Samsung, Paramount Pictures, Coca-Cola, Perfetti van Melle, Toshiba and Nokia.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!