Online bookmaker offers sports betting services optimised for Apple's device
The Blue Square iPhone web app, which is available from today, offers live prices that refresh automatically within the page.
In addition, users watching live events covered by the company's ‘Betting-in-Running’ service will have the updated information instantly.
The web app, which was developed by Bluesqaure's mobile partner mkodo, features a pop-up log-in and a pop-up single bet slip.
It can be accessed from an iPhone at iphone.bluesq.com or by texting ‘iPhone’ to 64555
Blue Square says its mobile services now represent around 10 per cent of its overall sportsbook stakes for the business, compared to 3 per cent in early-2009.
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