Avatar specialist WeeWorld will develop new products to support FremantleMedia properties.
As part of the agreement, FME will use its North American and UK media network to leverage the WeeWorld brand and provide a personalised experiences across a range of categories including collectibles, apparel, home, toys and gifts.“WeeWorld is one of the most exciting interactive properties around, and it is an ideal partner for FremantleMedia Enterprises,” said David Luner, SVP Interactive and Consumer, FremantleMedia Enterprises. “We recognize WeeWorld as the leader in the space because of its large footprint in the digital entertainment industry and devoted global fan base of more than 23 million WeeMees worldwide.”
“Online experiences increasingly intersect with real world experiences because members of this connected generation want to express their personalities and individual styles both on and off the Web,” said Lauren Bigelow, general manager of WeeWorld. “Our partnership with FremantleMedia Enterprises, an established media and entertainment leader, significantly extends the global reach of the WeeMee avatar, as well as the awareness of the WeeWorld brand, within new and exciting product categories.”
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