NPR, Pepsi, NBC News, Playboy and more sharing photos on hot service
Mobile photo-sharing service Instagram has been causing a stir among iPhone users and Silicon Valley investors alike since its launch last year. Now brands are jumping onto the bandwagon.
National Geographic set up an Instagram profile and started sharing photos last year, but now TechCrunch reports that it has been joined by NPR, Pepsi, NBC News, Playboy, CNN and Starbucks, among other brands.
According to co-founder Kevin Systrom, the brands have picked up on Instagram themselves, rather than been courted by the startup.
"Instagram is evolving from being a photo platform for you and your friends to share moments, into something larger and more powerful as a platform to connect with news events in a rich way," he says.
It's a sign that brands aren't just looking to launch their own iPhone apps, but are keen to explore how they can make use of popular third-party apps, particularly those with a social element.