Distribution breakthrough for UK gambling specialist.
The deal was confirmed after a lengthy approval process by Apple, which took into account the UK legislative environment and ensured that Bet2Go and its partners had all the applicable licenses.
This means that users will be able to download the app from the UK store, while in-built limits in iOS will ensure it will only activate when a user is in the UK.
Bet2Go Sports allows punters to compare prices and place bets via Ladbrokes, Blue Square, Paddy Power, Skybet, BoyleSports, and William Hill.
It also offers price comparison on accumulator bets for the best value punts.
The service is also available via WAP, Java, web app and Android.
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Marcel Puyk, CEO of Cellectivity, said: “We have been working on mobile betting since the very beginning, starting with SMS in 2002 and have migrated ever since to the latest available mobile platforms – culminating in what is arguably the best yet for mobile betting in Apple’s operating system and device range”
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