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Beats buys 25 per cent of itself back from HTC

Zen Terrelonge
Beats buys shares back from HTC

But the Taiwanese vendor will retain mobile exclusivity.

HTC acquired the painfully trendy headphone firm last year, although the $300m partnership hit choppy waters in recent months when a HTC exec gunned down the audio firm's effectiveness, claiming that the headphones don't impact someone's decision to buy a smartphone.

And now, three months on from the slur, Beats has acquired some 25 per cent of its market share back from HTC, which was previously a 51 per cent majority stakeholder.

Beats holds around a 75 per cent share now, something that will offer it 'more flexibility for global expansion'.

Meanwhile, HTC keeps around a 25 per cent share of Beats, and it will retain commercial exclusivity across the mobile market (for now).

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Tags: htc , beats , buys , beats electronics , acquisitions

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