French publisher to create official mobile game tie-in for BBC motoring show Top Gear.
Top Gear: The Mobile Game will be made available in the UK later this year and will challenge players to complete a 'power lap' of the test track used in the programme.It will also allow players to take on some of the wacky stunts see in the show.
Peter Mercier, head of sales and business development, digital media at BBC Worldwide said: “We know Top Gear is unique and highly entertaining, two elements that make it a perfect format to be turned into a mobile game. We continue to explore different avenues to share our content with an expanding audience and it seemed natural for BBC Worldwide to bring such a popular brand to the mobile arena.”
Advertisement
