UK broadcaster details new multi-platform games strategy
The BBC is returning to games in a big way, via its commercial arm BBC Worldwide
ME sister site MCV reports that the UK public broadcaster is courting both publishers and developers to turn Doctor Who, Top Gear, In The Night Garden and many, many more into games for all audiences.
No stone will go unturned: the BBC wants to see its brands on iPhone and Facebook as much as it wants to see them on DS and Wii.
The BBC closed its Multimedia division in 2005 after sales crashed in its boxed product business.
As part of its move back into games, BBC Worldwide has hired former EA and Yahoo exec Robert Nashak as EVP of digital entertainment.
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