Using a paid subscription model.
The BBC has confirmed that it plans to use iPad as the launch platform for its global iPlayer on-demand service.
"We’re going to be adopting a pure paid subscription model for the global iPlayer for launch," said BBC.com MD Luke Bradley-Jones at the Digital TV Summit this week.
"In part to get audiences used to using the service, but more importantly so we can generate additional value from the service in terms of the user data that it gives us."
Currently, iPlayer is only accessible within the UK, while on iOS devices it is only available via the browser, rather than with a native app.
The announcement came alongside the news that the BBC's commercial arm, BBC Worldwide, has appointed Jana Bennett as its president of worldwide networks and global iPlayer.
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She joins from a role as head of BBC Vision, and the announcement of her appointment reveals that the global iPlayer will "pilot in the first half of 2011".
