Teams up with the MDA to let users send a free picture message to Radio 1.
The initiative launches on on Friday December 11th, as part of the Beeb's 'Access All Areas' week.
Listeners can send an MMS to the 81199 shortcode for a chance to see their images featured on the BBC Radio 1 website. WIN is providing the MMS platform.
The Mobile Data Association brought together the UK’s big five operators for the project, and has also launched an educational website with the long-term aim of helping people to send picture messages at www.getsettings.org.
Martin Ballard, operations director at the MDA, said: “BBC Radio 1’s Picture Messaging Day should provide a springboard to generate further interest in the medium.
"Our getsettings website aims to address configuration issues around older handsets in circulation and SIM-only contracts.
Article continues belowAdvertisement
"But the emergence of increasingly sophisticated and affordable devices means users can begin to capitalise on the rich mobile messaging facilities which are now available, as they did with text messaging at the beginning of the decade.
