Apple's device accounts for three per cent of all the Beeb's catch-up TV & radio traffic.
Speaking in an interview with ME, Richard Titus, the BBC's controller of future media, audio, music and mobile, revealed that the iPhone/iPod Touch now account for three per cent of the traffic generated by its iPlayer streaming service.The figure, described by Titus as "pretty impressive", suggests Apple's device is over-indexing when it comes to iPlayer usage - the service is also available across PC, Mac, Linux, Virgin Media, Nintendo Wii and the Nokia N96.
Titus asserts that mobile content is now at an inflection point in overall terms, brought about by fixed rate data tariffs and devices like the iPhone - the BBC's mobile web site now has 3.4 million users from the UK alone.
The Corporation is also keen to tap into mobile as a way of increasing its reach among younger demographics.
Titus said: "The idea is always that we take our content to people in the media they’re using, not that we pull them to us. We’re also aware that BBC is not engaging enough with the younger audience, and mobile can help change this. I’ve seen research that says 20 per cent of our mobile audience doesn’t engage with the BBC in any other way, so it’s a vital channel.
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