Heat, FHM and Zoo to publish digital content for mobile using Kilrush platform.
Kilrush is a division of Mobile Interactive Group, which gives brands the tools to build and manage mobile sites or apps through which to showcase their content.
It works hand in hand with other MIG divisions such as 4th Screen Advertising. In fact, Bauer Media is an existing partner of 4th Screen.
Andrea Kilbourne, Digital Director at Bauer Media said: “Our strategy has been to converge our web and mobile internet offering direct to consumers.
"The Kilrush platform integrated smoothly with our existing digital publishing processes providing us with a more flexible and efficient system to deliver entertaining and engaging content for our consumers and clients."
Matt Cockett, Group Commercial Director for Mobile Interactive Group, added: “Our mantra with Bauer Media has been about creating content driven communities and in doing so harness the fantastic editorial that is created within their business for mobile.
"The Kilrush platform enables businesses like Bauer, to publish their digital content to over 7000 mobile devices worldwide via the mobile internet and apps.”
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