Exclusive 12-month partnership will see campaigns sold and served to on and off-portal destinations.
The agreement, which was signed in January and runs until December this year, means 4th Screen Advertising is selling Bauer Media's mobile inventory and serving campaigns across FHM, Zoo and Heat channels.
It's been a busy year so far for Mobile Interactive Group-owned 4th Screen, which served its billionth ad in March and has also secured deals with the likes of The Guardian.
Caroline Young, Commercial Director of Mobile at Bauer Media, said: “Securing a partnership between a specialist mobile advertising agency such as 4th Screen Advertising and our in-house digital sales team will help deliver our long term ambitions to maximise the mobile element of our cross platform strategy for these key titles and add to their existing multimedia presence."
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