Speaking slots at the MEF's re-imagined summer conference next Thursday.
MEF Global 2011: Mobile Content & Commerce takes place in London ‘s Grand Connaught Rooms on July 7th.
The trade body moved away from the formality of the MEM show that ran for ten years in favour of a looser, more conversational format.
The speaker selection reflects the wider focus of mobile content in the smartphone era, bringing in brands, retailers, financial institutions and publishers.
So in addition to Barclaycard, Orange and Random House will be A&N Media, Whitbread, Aurora Fashions/Karen Millen and others – alongside more familiar mobile organisations such as Vodafone, Telefonica, MIG and Grapple.
MEF will also share results of an exclusive global consumer survey of 8,530 consumers across nine markets on five continents.
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In the evening of the 7th, MEF hosts its 8th annual Meffys Awards gala dinner, hosted by comedienne Ruby Wax.
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