Rollercoaster advergame comes to Apple's big(ger) screen.
Barclaycard has released its Rollercoaster Extreme advergame for iPad, following its success on iPhone.
The game, developed by Fishlabs and agency Dare, is based on Barclaycard's recent rollercoaster-themed TV campaign.
The game has been downloaded eight million times on iPhone in just eight weeks, so Barclaycard will be hoping to make a splash on iPad too.
Besides souped-up graphics, the new version also includes a Bluetooth multiplayer mode.
"t’s another way Barclaycard are engaging with consumers on a global level – with global leader boards enabling people to play against one another no matter where they are in the world," says Barclaycard's senior digital and new media manager Hannah Deans.
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