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Bango updates Application Analytics tool

Tim Green
Bango updates Application Analytics tool

Single developer SDK available to feed back data on web, app and ads.

Bango has long been active in payments and the mobile web, but more recently it's applied its backend nous to delivering analytics. The new updated solution integrates with Bango Payment and also new OEM platforms such as BlackBerry App World carrier billing.

It delivers reports, which can be be filtered by:

    * Device type, manufacturer/model and platform OS
    * Application name / version
    * Event name, value and detail
    * Operator and country
    * Connection type (Wi-Fi or operator network)

The SDK works with both connected and off-line applications, can can capture large amounts of events data without affecting the performance of the application.

It also leverages Bango’s device detection technology for accurate information about application use across all devices, including tablets and phones.

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“Bango has combined 11 years of mobile experience with award winning technology and global partnerships in order to take app analytics to a completely new level”, said Ray Anderson, CEO of Bango.

“With developers pursuing a multi-channel distribution strategy across many app stores, Bango Analytics standardizes the tracking and reporting for all channels through the addition of one simple library”.

Tags: mobile web , bango , analytics