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Bango ramps analytics business

Stuart O'Brien
Bango ramps analytics business

Adam Kerr will head up Bango's newly-established web sales division as vice president of web sales.

Kerr previously held the post of vice president of Bango's North American operations, but will now be responsible for developing new channel and referral programs for the company, as well as fine tuning the web-sales motion for the mass market.

The process will start with Bango Analytics, a new service which delivers mobile-focused web stats.

Ray Anderson, CEO of Bango, said: "The time is right for the mobile web to become a key element in the world's marketing and advertising ecosystem. With the recent launch of Bango Analytics - and future offerings to come - Bango is well positioned to meet the need for mobile analytics world-wide.  I am pleased Adam will be heading up our sales efforts in this emerging market."

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Tags: bango , adam kerr , bango analytics , ray anderson