UK firm says new Apple rules on data disclosure doesn't affect its analytics service.
Recent changes to the Apple developer licence agreement stated that 'device data may not be provided or disclosed to a third party without Apple’s prior written consent'.
It added that 'the use of third party software in your app to collect and send device data to a third party for processing or analysis is expressly prohibited'.
Now, this makes it sound like any developer using third party analytics to improve the performance of its app would be in breach of the Apple rules.
However, Bango claims that its anonymous server-sided approach – using standard web techniques rather than complex code – means that developers can employ it without upsetting Apple.
Bango's statement said: "The app developer has total control over the level of information they wish to record and ensures all data being disclosed is completely transparent."
Article continues belowAdvertisement
Ray Anderson, CEO of Bango, added: “Developers are currently paralysed by the new Apple rules and don’t know how to proceed.
“Bango’s unique approach using server based Identifier technology gives them a way to retain the detailed measurements they need for success, while remaining compliant with Apples constantly changing rules”.
