New tech delivers the 'optimal operator on-bill payment experience' regardless of connection method.
The firm says this is significant because, while operator payments deliver more successful transactions than traditional payment methods, there is a problem with smartphones that connect through wi-fi.
This is because operator billing normally relies on traffic coming through operator gateways, not wi-fi.
Mike Short, VP of Telefonica Europe, said: “This innovation by Bango, one of our accredited payment intermediaries with Payforit, brings the benefits of tried and trusted operator billing to subscribers, even when they connect over Wi-Fi.”
“At Bango we strive to offer the most advanced technology to promote the best possible mobile web experience,” said Ray Anderson, CEO of Bango.
“Only Bango has the ability to provide smartphone users with consistent, easy, click-to–pay billing across Wi-Fi and operator connections.
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"This new service gives the highest possible conversion rate for the content provider, resulting in additional revenue from end users.”
