Welcome!

Login Register
< > Netbiscuits adds messaging to armory OPINION: How mobile can reinvent ...

Bango: iPhone outside top 20 mobile internet handsets

Tim Green
Bango: iPhone outside top 20 mobile internet handsets

Stats say iPhone doesn't figure in the top 20 for browsing and buying content on the mobile web.

Bango's new Top 20 handset list, based on the off-portal specialists' February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 and the Nokia 6300. The iPhone appears as 24th on the list.

This data measures consumer browsing on mobile websites (measured by Bango Analytics) and the purchase of mobile content and services (as measured by Bango Payment).

Bango detected 1,811 different handset types accessing the mobile Internet in one month.  To view the full list go to http://bango.com/support/top20handsets.aspx.

Clearly these stats are a function of the market penetration of the various handsets. iPhone users might browse a lot, but there are only 15m or so of them (and content downloads are via Apple's App Store).

"The iPhone has done a lot to encourage people to browse the internet on their phones," says Ray Anderson, CEO of Bango.

Article continues below

Advertisement

"But to get the most out of their mobile marketing spend, companies who are riding the iPhone wave, attracted by its excellent features and user demographics, need to optimise their mobile websites for all phones - especially those in Bango's Top 20 handset list.  Without this, they will be missing out on the mass market"

Based on the number of handsets projected to be sold by the end of 2009, outside of Japan and Korea, Nokia is the leader with sales of the S60 likely to reach 300m, followed by Windows Mobile and iPhone at 40m, RIM at around 25m and Google around 5m.

Tags: apple , bango , iPhone