Bango has launched a new service for the US market that it says will 'fast-track' brands on to the mobile web.
Bango 2Go bundles all of the company's existing web site creation, hosting, traffic generation, monitoring and payment expertise into one package.
The suite combines Bango's own technology with that of trusted third parties, such as Wapple or Graphico for web site construction or Yahoo! and Google for traffic generation.
Companies using Bango 2Go will also be able to access usage stats for their services with Bango Vision, a real-time reporting tool.
Bango 2Go costs $4,995 to set up, with subsequent monthly fees starting at $1,395.
Speaking to ME, Bango CEO Ray Anderson said 2Go essentially offers newcomers to the mobile internet a 'set menu' from which build their own direct-to-consumer services. He said:
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"The mobile web is now on the radar of many brands, but many are still finding the technology and value chain hard to understand - Bango 2Go takes away much of that uncertainty."
