Mobile usage up 100 per cent since November, and mobile revs more than doubling in the same period.
Fiirting and dating specialist Badoo doesn't get the publicity it probably deserves - scarcely being mentioned alongside Facebook, Twitter and LinkedIn when the big players are being namechecked.
Perhaps it should. After all, the firm is now past 150m users and is growing 60 per cent year on year.
Mobile is proving a hugely significant channel. In the US, Badoo is now driving more new registrations on mobile than on the fixed web, with 68 per cent of new users coming to the site via mobile over the past six months.
Here are the other new stats:
● More than 35 million active users per month worldwide (Source: comScore)
● Continued profitability and annual run rate of $150 million
● Adds more than 125,000 new users every day
● Mobile use has grown by 100 per cent since November 2011 - with mobile revenues doubling in that period
● Badoo’s Android app is now one of the top 10 most popular apps (#7) for social networking (Source: Distimo)
● Badoo’s iPhone app is now a top 25 social networking app, up from #60 in November 2011 (Source: Distimo)
● Badoo is now used in 40 different languages in 180 countries
Badoo works on the classic freemium model, with a basic service for nothing and the option to buy tools to enhance a user profile or get more visibility.
It has recently introduced new free features including a section where users can share what they’re interested in.
As a result of its recent growth, Badoo hired former Google executive Benjamin Ling as COO at the company’s London office.
It is now hiring across the UK, US, Russia, Asia and Latin America.
“Badoo has grown fast in many major markets, and has now established itself as the world’s largest social network for meeting new people,” said Andrey Andreev, founder of Badoo.
“Our mission is to make it as easy as possible to bring people together, so they can chat, make friends, date and have fun. And there is a massive opportunity to do this on a global scale.”