Social dating firm is signing up 300,000 new users a day.
If you're based in the English speaking world and a little myopic, you may not be aware of this four year-old start-up.
But the firm has accumulated a huge army of users in regions such as France, Italy, Spain, Portugal, Czech Republic, Brazil, Argentina, Mexico, Chile and Venezuela,
Badoo is a global, multi-lingual, location-based, social dating network, focused on chatting, flirting and meeting new people.
The basic service is free, but there's a subscription for premium services that give more information about other members.
It's available in 180 countries and has 7bn page views per month.
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In recent months, it has launched on to iPhone and Facebook apps with huge success. Badoo's Facebook app is used by over 23 million people per month and ranks seventh in the top 10 of all Facebook apps.
And its iPhone, iPad and iPod Touch app has been downloaded by half a million people in the last three months.
The company believes it is forging a new form of social media, taking the stigma away from online dating and bringing a more casual dimension to the meeting of new people.
In fact, it insists that huge numbers of its members are not using the service for romance but to meet like-minded people in their locale.
“The first and biggest shift is from ‘marital dating’ to ‘social dating’ or casual dating”, says Bart Swanson, Badoo's COO. “We are enabling social change, both offline and on."
Badoo has a Russian founder and VC backing, but is based in Europe and has offices worldwide.
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