Fox-owned pre-school channel embarks on digital expansion
BabyTV has appointed Keith O’Brien as its new Sales Manager for Non-Linear Digital Media.
He will manage the commercial development of the brand globally across VOD, video search platforms, smartphones, mobile, syndication, gaming and social networking sites.
O’Brien joins BabyTV from Sony Pictures Television International, where he oversaw the distribution and licensing of feature films and TV series to broadcasters.
Ralf Kies, Licensing and Merchandising Director for BabyTV, said: “Keith’s track record in building international content partnerships will prove invaluable to BabyTV as we continue to tailor our programming packages for new and emerging media platforms to reach our target group."
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