Online TV firm Babelgum appears to be finding a new role as a mobile content developer.
The company has developed an iPhone application for Coldplay, promoting the video for the band's new Strawberry Swing single.
There's also a game based on the song, which promises a surreal mix of giant squirrels and flying arrows.
"The application and partnership with Coldplay positions Babelgum as a destination for the best in music, in line with our commitment to deliver innovative, professionally produced programming to a global audience," says Jason Lamont, head of music at Babelgum.
The free application also plugs Babelgum's own iPhone app, which allows users to watch its music and other content on the device.
Strawberry Swing is actually the second Coldplay iPhone app. Earlier this year, the band teamed up with games developer Tapulous for Coldplay Revenge, a music game.
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