UK motoring authority tells it to remove image recognition tool as it breaches code of ethics
The DVLA has requested that Auto Trader remove the image recognition element of its iPhone app as it conflicts with the motoring body's code of ethics (namely that it allows consumers to capture images of vehicle license plates).
Auto Trader has agreed to comply with the request and the feature will be removed from today, but maintained that its app 'in no way infringes data privacy regulations'.
Consumers trying to access the image recognition function will receive an error message but will still be able to access the core search function to ID a vehical, which Auto Trader says is the more popular method based on user trends.
In a statement Auto Trader said: “The application draws only on publically available information and does not release owner details or information on where a vehicle is registered. However, we take consumer security extremely seriously and so have happily agreed to comply with the DVLA’s request."
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