Atrinsic has bought the assets of the prized internet domain Ringtone.com from W3i Holdings.
The US digital media company, which comprises the D2C player New Motion, will pay $6.25 million in cash for the site. Ringtone.com receives more than 1,000 signups per day. Atrinsic will now work on upgrading the site from a purely subscription-based model into one with multiple revenue streams, including an ad-supported.Internet domains like Ringtone.com are especially valuable in the US, where do much content discovery takes place on the wired internet. Burton Katz, Atrinsic’s CEO, said: “Ringtones are the historic growth driver behind worldwide mobile content sales. Over the past year and a half, there have been fundamental shifts in the subscription based business model supporting these services creating unique opportunities in a business continuing to see strong consumer demand. This accretive asset purchase enables us to re-enter the ringtone market.”
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