HP, Kmart, SC Johnson, JetBlue and others sign up for location-based marketing service.
ShopAlerts is an opt-in service that delivers messages to consumers when they are near a participating store or brand. The first cities targeted are New York, Los Angeles, Chicago, and San Francisco.
The programme marries Placecast's LBS platform with AT&T’s subscriber base, and relationships with national advertisers and media buyers.
AT&T says it's the first such collaboration at a national scale.
With ShopAlerts, AT&T creates a “geo-fence” – a virtual-perimeter around a retail location, event, or any geographic area – in order to deliver appropriate location-specific messages.
Opted in consumers receive relevant marketing messages when they go inside, enhanced with information such as weather and traffic.
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“We are proud to take mobile marketing into the future with this unique offering that is being embraced by consumers and brands alike,” said Greg McCastle, senior vice president of AT&T Advanced Ad Solutions.
“ShopAlerts by AT&T enables brands/advertisers to help link consumer engagement with activation and ultimately to the point of sale.”
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