Chip designer espouses the capabilities of its Mali GPU technology and ecosystem.
ARM is using this week's Game Developers Conference in San Francisco to outline what it calls a vision for next-generation mobile gaming.
Specifically, ARM's Mali GPU technology has now been licensed by 27 companies, who it hopes will go on and put it in mobile handsets.
If they do, a wondeful world of high-end 3D gaming, enhanced UIs and hi-def video awaits.
However, before this can happen ARM says all parts of the industry will need to embark on a collaborative effort to move forward and rid the world of handsets based on "yesterday's platforms".
Borgar Ljosland, director of advanced product marketing for ARM’s Media Processing Division, said: “Gaming strategy and visually compelling applications are becoming increasingly important now that mobile handheld devices are so prolific, and the time has come to create innovative new gaming concepts.
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“Today’s consumer devices are based on yesterday’s platforms, and there is a tremendous opportunity for a revolution in the gaming market that hinges on the collaborative efforts of IP providers, foundries and OEMs alike."
