Did Motorola's KRZY phone monikers put consumers off?
Could be, says branding specialist, Strategic Name Development, which suggests that Moto's naming policy post-RAZR may have contributed to its decline.Its report says that the RAZR pushed Moto's market share from 16 per cent to 35 per cent, but that this fell again with the slightly confusing KRZR, RIZR and others. Meanwhile Samsung and LG saw their market shares rise from 16 per cent to 20 per cent by Q2 2008 thanks to innovative names such as Chocolate, Shine, BlackJack, Vu and so on.
The report was critical of Nokia with its numerically named device range, which hasn't helped the vendor increase its poor (CRPPY?) US market share.
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