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Are apps helping to kill the World Wide Web?

Stuart Dredge
Are apps helping to kill the World Wide Web?

Wired magazine thinks so...

Apps are helping to speed the 'decline' of the World Wide Web, according to a new editorial in Wired Magazine.

Written by Chris Anderson - of Long Tail and Freeconomics fame - the piece suggests that:

"Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display."

Anderson thinks this model is driven by Apple's App Store model: "semiclosd platforms that use the Internet for transport but not the browser for display".

The article also refers to statistics showing that HTML traffic now makes up less than a quarter of total traffic on the Internet, squeezed by P2P, email, VoIP, games, iTunes, videochatting and movie streaming.

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This isn't the first time Wired has declared the death of the browser: it famously did so back in 1997 - something hailed by Anderson in his piece as "prescient". An alternative description might be "wrong", mind.

Proclaiming the death of anything is a risky affair, often based more on a desire for a snappy headline than on a genuine belief.

iPhone and Android are certainly stimulating app usage, but they're also boosting mobile web usage through their browsers - and that's before HTML5 really gets into gear.

Tags: wired