But sales patter is least likely to influence a consumer's decision.
Market analyst comScore scored factors out of ten and found 7.7 consumers choose tablets based on the apps available, with tablet price securing the same amount.
Meanwhile, the tablet brand and OS scored 7.5 each, with video and music capabilities at 7.4. Retail salesperson recommendations are the least important factor, with just 5.3.
There's a 50/50 split for total tablet ownership between males and females, but 52.9 per cent of males favour the iPad ahead of women, while 56 per cent of women own a Kindle Fire.
Those aged 25-34 are most likely to own a tablet with an averages of 24.2 per cent, compared to 13-27 year olds with 5.5 per cent ownership.
Unsurprisingly, 38.4 per cent of those bringing home more than $100k will have a tablet, compared to 7.8 per cent that earn under $25,000.
Check out graphs below.