Speculation grows – and could push the mini-blog's value past $10bn.
The New York Times believes Apple execs are in talks to invest in Twitter – a social network that still loses money, despite more than 150m users.
Twitter was valued as $8.4 billion last year, and the sources reckon funding from Apple could drive the valuation past $10bn.
Observers suggest Apple needs to do more in social, noting that CEO Tim Cook recently said: "Apple doesn’t have to own a social network. But does Apple need to be social? Yes."
Of course, Apple does own a social network in the form of Ping.
However, the music-focused portal on iTunes has failed to make much of a dent in the domination of Facebook and Twitter.
The move would look to give the Cupertino firm a finger in every tech pie, given its presence in mobile phones, tablets, computers, apps, digital entertainment (Apple TV, films etc), and its OTT service iMessage.