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Apple ramps Euro mobile ad unit

Stuart O'Brien

by Stuart O'Brien
Thursday, February 4th 2010 at 2:31PM

Apple ramps Euro mobile ad unit

Ex-Microsoft and WPP execs appointed following Quattro acquisition

New Media Age reports that Apple bolstering its European mobile ad sales force ahead of expansion in the region.

The company has hired Former Microsoft EMEA sales manager Theo Theodorou to lead its EMEA sales team.

Meanwhile Todd Tran, formerly of WPP’s Group M, will be Apple's GM for Europe.

Apple acquired mobile ad network Quattro Wireless last month for $275 million.

Tags: apple , quattro wireless

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