Head of iPhone marketing explains why the App Store is ideal for self-publishing and early mortgage repayments.
Apple has re-stated its commitment to help the little guy when it comes to iPhone game development.Speaking to ME sister magazine Develop, head of iPhone marketing Greg Josiwak outlined Apple's strategy as a games platform holder, and the opportunities that lie therein for developers of all sizes.
When asked whether iPhone games alone can sustain self-published developers he explained there were cases of one or two-man studios who've been able to pay off their mortgages with App Store royalty cheques.
He added: "Not only are we serving the EAs, the Segas, the Gamelofts, the Hudsons of the world... but we’re also allowing opportunity for the small guy, the one or two developer shop that otherwise couldn’t get any sort of placement in a retail environment."
Click here to read the full interview with Greg Josiwak.
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