Hits back in legal battle with Amazon over whether it should have exclusive use of the phrase.
Apple and Amazon continue to do battle over whether the term 'App Store' is generic, or deserves to be a registered trademark for Apple. With the case now in court, Apple has provided its response in a filing.
"Apple denies that, based on their common meaning, the words ‘app store’ together denote a store for apps," claims the filing - a head-spinning phrase if ever we saw one.
The company is arguing that the phrase is not commonly used by businesses to describe app download services, according to Reuters. Amazon is contesting Apple's trademark claim after launching its Amazon Appstore for Android earlier this year.
Apple's smartphone rivals have veered away from using the phrase - e.g. Android Market, BlackBerry App World, Windows Phone Marketplace and Ovi Store - but Amazon's decision to take Apple on hints at its potential future role as a key challenger to Apple in the apps (and for that matter, the tablet/smartphone) space.