And CEO Steve Jobs trod the red carpet in a tux.
There was much excitement in the blogosphere last night at the sight of Apple CEO Steve Jobs on the red carpet at the Oscars.
But there was more excitement to come, as Apple debuted its first iPad TV ad during one of the commercial breaks in Hollywood's awards shindig.
The ad is embedded below - seemingly shot by someone pointing a recording device at their telly. The iPad's user interface takes centre stage, with plenty of swiping.
However, media and web surfing are more to the fore than apps - unsurprisingly, given that the first wave of native iPad apps are still in development.
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