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Apple could sell 25m iPads in 2011, claims analyst

Stuart Dredge
Apple could sell 25m iPads in 2011, claims analyst

Toni Sacconaghi predicts 'staggering' figure.

Bernstein Research analyst Toni Sacconaghi thinks Apple could sell as many as 25 million iPads in 2011.

"An analysis based on extrapolating sales trajectories of [the iPhone, iPod touch and all netbooks] suggests that Apple could sell a staggering 25 million iPads or more in FY 11," claims Sacconaghi in a research note.

"We believe that current buyside expectations for FY 11 for the iPad are now at 20-25 million+ units, largely based on such an extrapolation."

However, Bernstein Research is maintaining its own estimate for iPad sales next year at a more conservative 18 million units.

All Things Digital suggests this is due to concern that current sales rates are being driven by early adopters, so won't necessarily offer accurate guidance for next year's sales rates.

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Tags: bernstein research