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Apple bans iPad games subscription app

Tim Green
Apple bans iPad games subscription app

Approves Big Fish Games service, realises what it's done, bans it.

According to Bloomberg, Big Fish would have been the first on iPad to offer users access to dozens of games for $4.99 to $6.99 a month.

The firm says it's baffled by the reversal.

“We were notified that the app was removed,” said Paul Thelen, founder of Big Fish. “We’re trying to follow up with Apple to try to figure out what happened.”

One can assume that Apple would have taken 30 per cent of any recurring revenue from the service – a strategy that has annoyed companies behind other subscription services.

If Big Fish was cool with this, you wonder what the problem was.

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Big Fish was founded in 2002, generated $140 million in sales last year from online and mobile downloads.

Tags: Games , apple , big fish , subscriptions , iPad

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