Rumours building ahead of expected device unveiling next month.
The Next Web says sources have disclosed that Apple is in "crunch mode" – and is now lining up apps to demonstrate at launch and in ads.
Well, possibly. You never know with that shadowy Cupertino lot.
But anyway the rumours seem to be centred around hi-def apps showing off the expected retina display. They also suggest that Apple is forwarding the best to TWBA/Chiat/Day for possible inclusion in the initial iPad 3 commercial spots.
Last year, Apple launched its iPad 2 with demo segments from Garage Band, iMovie and Photo Booth.
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