Further regional expansion for world's biggest app store by product catalogue.
ARPU+ is a fully owned subsidiary of Orascom Telecom, which aggregates content for operators and D2C stores across the Middle East and Africa.
It has offices in Algeria, Tunisia, Morocco, Sudan, Dubai, KSA, Jordan, Yemen, Pakistan, Bangladesh, Italy, USA and Canada, as well as its head office in Egypt.
Appitalism will provide ARPU+ with apps, songs, ebooks, games and videos to take to its partners.
“Being able to supply our partners with the best mobile content is paramount to maintaining our position as a leading player in these regions. Thanks to our latest deal with Mobile Streams, we have access to an amazing catalogue of apps and other premium content that will keep our clients very happy,” said Adham Al Gazzar, commercial director of ArpuPlus.
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