10,000 apps available to 145 million subscribers.
Appia currently supplies white label app stores to 350 million mobile subscribers in 175 countries, and claims to have delivered over 280 million downloads since June 2008.
Its 40 partner storefronts include Opera Software, Telcel, Vodacom South Africa.
But for all that this is still a massive deal for the firm.
The resultant Vodafone Application Store will content from local providers including Hungama, India Games, Nazara, Spice, plus Vodafone-branded apps like Portfolio Tracker, Vodafone TV, and Chhota Comics.
The range will include free and paid applications on Android, Java, Symbian and Blackberry.
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“Appia is honored to partner with Vodafone India to launch an Application Store with a great collection of mobile applications to Vodafone’s more than 145 million subscribers across India,” said Jud Bowman, CEO of Appia.
“Vodafone has always been a leader in mobile data services, and as one of the fastest growing and most progressive operators in the world, Vodafone continues to set the standard for the mobile application experience in India.”
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